Michael C. Jenkins

Kimono Dave · Lightning in a Bottle · 2024

Festival fashion
in full motion.

Kimono Dave's kimonos, furs, hats and glasses belong in movement. I filmed the collection at Lightning in a Bottle and cut the color, texture and energy into a vertical campaign built for social.

Watch the films

The assignment

Make the clothes feel as alive on a phone as they did at the festival.

Lightning in a Bottle supplied a constantly changing stage: open desert, crowded paths, saturated night color and people already dressed to be seen. The camera stayed close to the fabric and moved with the people wearing it.

The final campaign paired a one-minute recap with two faster cuts, giving the collection a hero piece and short edits made to move quickly through a social feed.

Setting
Lightning in a Bottle
Format
9:16 vertical film
Deliverables
60s recap + two social cuts
Finish
HDR masters + web versions

Three edits · one visual world

Choose a cut.

Hero film · 60 seconds

Lightning in a Bottle recap

The full festival arc: daytime movement, dusk color and a night finish.

Kimono Dave model in a neon nighttime scene

Color that holds its own in daylight, dusk and a wall of festival neon.

Kimono Dave model wearing a fur design